Promotional Feedback Survey Report Social Media Marketing

Question: Describe about the Promotional Feedback Survey Report for Social Media Marketing. Answer: Introduction This study provides a promotional feedback survey report of launching of IKEA cabinetry in order to understand the consumers response against the promotion of new product in the market. Assessment 3: Promotional feedback survey report Survey instruments: According to McDonald (2013), it can be mentioned that survey instrument is a procedure, which is essential to implement a scientific protocol in order to measure the collected data of the respondents. In case of social and the behavioural surveys, the survey instruments include a set of questions. The survey instruments consists questions, which can address the business objectives and can collect the demographic data for evaluating the weight of the survey. In this context, it can be mentioned that survey questions consist the major idea of product promotion. Therefore, in a synopsis, it can be stated that survey instruments will be able to measure the conducted campaign in case of promotion of products (Ikea.com. 2016). Analysis the feedback: According to Hollensen (2015), it can be mentioned that IKEA will aim to receive their feedback from the consumers by conducting online surveys, by maintaining feedback boxes, by conducting the usability tests. Survey questions are asked to the respondents with the help of phone interview, online interview. This will provide a greater understanding of the responses of the respondents. As a result, the management of IKEA also able to find out the consumers view regarding the service of new product (Ettouzani, Yates and Mena 2012). On the other hand, from the responses of the non users of the product, the management can identify their requirements, which can be added in their products later. Moreover, it can be identified that what price they would like to provide in case of purchasing of the goods. Conclusion This study is also very important to identify the characteristics of the survey instruments and how it works. Lastly, this study tried to collect feedback from the consumers, based on which the service of the products can be improved. References Bayne, K.S. and Cianfrone, B.A., 2013. The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event.Recreational Sports Journal,37(2). Ettouzani, Y., Yates, N. and Mena, C., 2012. Examining retail on shelf availability: promotional impact and a call for research.International Journal of Physical Distribution Logistics Management,42(3), pp.213-243. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Ikea.com. (2016).AODA Customer Service Standard - IKEA. Available at: https://www.ikea.com/ms/en_CA/customer_service/ikea_services/IKEA_AODA.html [Accessed 2 Dec. 2016] McDonald, M.H., 2013. Ten barriers to marketing planning.Journal of Product Brand Management.